The line art looks like the building of the oldest currently operating McDonald's, which opened in 1953, although the ad copy gives a different location that opened in 1958, so this menu has got to be around ~~58~~ 64 (see post from scmstr@lemmy.blahaj.zone in thread). There were some older McD's but they are gone. The 1953 location was the first building that used the golden arches as a shtick.
This is what the 1953 building looked like in 2017.
Before it got into the whole hamburger and fries thing, McDonald's sold BBQ in the 1940's, with the ad tagline, "McDonald's Famous Barbecue".
I don’t think I’ve ever seen that McDonald’s logo with the line through it, like a silhouette of the building! Looks like it was used until 1968.
Really puts the current “Golden Arches” into perspective.
Good spot, I didn't even notice the logo line!
The little building off to the side, in the photo above, is a mini McD's museum that the company built. Seems like this store wasn't financially worth keeping open, but restored it for history reasons.