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GoPro is in serious financial trouble. Action camera giant is at risk for potential bankruptcy
(www.digitalcameraworld.com)
this post was submitted on 04 Jun 2026
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A lot of the comments look to me like part of the reason for the failure. At least the old ones continue to work almost forever. They product was so good that people aren't replacing them. This leads to them releasing overpriced crappy products to make up for it.
I wish we lived in a world where making the best product, that is reliable and durable, for as cheap as possible was standard and made sense. We've essentially made it so it doesn't work.
The correct option seems to be, to me, for them to not have scaled like they have. They should have been a niche durable action camera, and their costs would have stayed low. Every product that sells though is told they have to scale as much as possible forever, until it kills the product.
I suppose their shareholders had other ideas, they just failed to have the right people piloting that ship. Other companies took over their space and now it's too late. They should probably attempt what you said, scale back and just release a solid action camera again.