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GoPro is in serious financial trouble. Action camera giant is at risk for potential bankruptcy
(www.digitalcameraworld.com)
this post was submitted on 04 Jun 2026
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I wonder if there are other " genericized trademark" companies that have failed that spectacularly. You can still buy Frigidaire refrigerators. Vaccuuming is known as "hoovering" in the UK, and Hoover is still around.
It would be pretty interesting if "a GoPro" exists as a word for an action camera and the company / brand no longer exists.