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GoPro is in serious financial trouble. Action camera giant is at risk for potential bankruptcy
(www.digitalcameraworld.com)
this post was submitted on 04 Jun 2026
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Didn't GoPro start requiring online activation of their cameras a while back? Like customers couldn't use it out of the box until they installed the smartphone app and activated it?
Edit: Looks like GoPro did try doing it by using dark patterns first and then getting more aggressive.
https://www.reddit.com/r/gopro/comments/16n6xyr/so_you_need_the_gopro_quik_app_to_activate_the/
And the second highest comment is "wHY arE YoU bUyINg nEW TeCH wItH aN OlD pHOnEeeee?" (Because OP's complaint is about how they don't have a phone capable of running the app rather than just a "why the fuck does this need an app?")
Though there's a non-zero chance those replies are made by someone with a vested interest. It's annoying how both those and people who have just drunk the koolaid are pretty much impossible to tell apart.
Hah, and here I was thinking of getting a GoPro as a dash cam/rear cam. Sucks to suck GoPro lost another customer.