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Threads readies handy explainer of Mastodon and the fediverse
(9to5google.com)
A community to talk about the Fediverse and all it's related services using ActivityPub (Mastodon, Lemmy, KBin, etc).
If you wanted to get help with moderating your own community then head over to !moderators@lemmy.world!
Learn more at these websites: Join The Fediverse Wiki, Fediverse.info, Wikipedia Page, The Federation Info (Stats), FediDB (Stats), Sub Rehab (Reddit Migration), Search Lemmy
My guess would be that
a) building their next social network on an open platform will let antitrust regulators off their back
and/or b) a Twitter clone sounds less sexy then a web3 / decentralized fediverse play. Meta has chased every other bandwagon (metaverse, ai, etc), it's entirely possible this is just them always chasing the hot new thing so that they don't miss out. They certainly aren't going to let themselves be Blackberry and refuse to change, they'd rather desperately copy every hot new thing and change quickly to always have an offering that appeals to their customers good enough