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Starbucks CEO Defends $9 Coffee: ‘A Really Affordable Premium Experience’ (www.mediaite.com)

submitted 2 weeks ago by spaghettiwestern@sh.itjust.works to c/economy@lemmy.world

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Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”

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[–] wavebeam@lemmy.world 2 points 2 weeks ago

This is somewhat off topic but I see basically everyone in this thread saying they should or do make their own coffee at home. I agree! Starbucks has shitty fucking beans, but my favorite mail coffee service is YESPLZ it’s somewhat pricey compared to some of the bulk stuff some folks mentioned, but it is INSANELY good stuff. I like “The Mix” a lot, I know blends tend to get a bad rap, but they never miss. I make an Aeropress XL every day that I split with my wife, and then I make a single pour over for myself. We’ve been drinking YESPLZ pretty much every day for years and the week to week change in beans keeps it fresh but always great. I can’t be the guy who just drinks the same exact thing all the time so it’s perfect for me.