Technology

Here’s a bit of trivia (I worked for a startup that Ask Jeeves acquired back in 2000 & stayed on for a few more years):

There was a brief period of time where Ask Jeeves seriously considered getting into search for porn. They went so far as to design a French maid caricature named Mimi that was to parallel the Jeeves butler that was their brand back then. They even registered a bunch of domains like askmimi.com before finally deciding they didn’t want to risk damaging the Jeeves brand, and scratched the whole project.

Another bit of trivia: the CEO & executives at Jeeves when they acquired us were short-sighted idiots. One of the products my startup had developed was something we called “text ads” that let people bid on popular search terms for placement of ads along with the search results we served up. It was a fully automated system that required virtually no interaction on our part, and we considered it a license to print money. It brought in a good amount of revenue for us. After Jeeves acquired us they shut our text ads down and sold the service off to another small company. The Jeeves CEO at the time infamously said “we’re in the question answering business, not the advertising business” when this was sold off.

The company that bought it made some improvements to it then re-launched it as Google AdWords, and Google quickly eclipsed Jeeves after that.