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Starbucks CEO Defends $9 Coffee: ‘A Really Affordable Premium Experience’ (www.mediaite.com)

submitted 2 weeks ago by spaghettiwestern@sh.itjust.works to c/economy@lemmy.world

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Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”

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[–] brucethemoose@lemmy.world 7 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

It's sad so many choose Starbuck's over small cafes and drive-throughs.

I mean, if it was cheap, and good... okay? I'd understand.

But it's expensive. It's like the Chick-fil-a of coffee, except more pricey, and not even as alright as that; it's no better than McDonald's coffee, to my tongue. And certainly no better mixed in a sugary cocktail.

Besides. Who doesn't love trying a small chain when they stumble on one? Like this one I found at a gas station in Florida:

Bad Ass Coffee

[–] Finofilipino@lemmy.world 1 points 2 weeks ago

Besides. Who doesn't love trying a small chain when they stumble on one?

Luckily in Europe the norm is locally owned coffee shops, bars, restaurants, etc.

If I see a chain I just prefer not to enter and go to an independent owner instead.