this post was submitted on 01 May 2026
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Starbucks CEO Defends $9 Coffee: ‘A Really Affordable Premium Experience’ (www.mediaite.com)
submitted 1 month ago by spaghettiwestern@sh.itjust.works to c/business@lemmy.world
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Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”

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[–] jaykrown@lemmy.world 2 points 4 weeks ago

I can get an entire container of instant coffee for $9 which makes over 30 cups. They are selling convenience, and people with poor time management and planning buy it. Every once in a while if you're doing something not routine I think it's okay, but if you're going to Starbucks every day then you're burning your money.