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Starbucks CEO Defends $9 Coffee: ‘A Really Affordable Premium Experience’ (www.mediaite.com)

submitted 2 months ago by spaghettiwestern@sh.itjust.works to c/economy@lemmy.world

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Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”

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[–] spaghettiwestern@sh.itjust.works 2 points 2 months ago* (last edited 2 months ago)

Cheap burnt beans taste the same as expensive burnt beans. Convincing the public that charcoal was good flavor was marketing genius.