this post was submitted on 01 May 2026
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Starbucks CEO Defends $9 Coffee: ‘A Really Affordable Premium Experience’ (www.mediaite.com)
submitted 1 month ago by spaghettiwestern@sh.itjust.works to c/business@lemmy.world
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Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”

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[–] gramie@lemmy.ca 3 points 4 weeks ago

If people can afford to buy their coffee at Starbucks, then it is an affordable experience by definition. No one is holding a gun to their heads to make them go there.

I don't care for Starbucks, I don't even like coffee, but people are free to make up their own minds where to spend their money.