Economy

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Starbucks CEO Defends $9 Coffee: ‘A Really Affordable Premium Experience’ (www.mediaite.com)

submitted 2 weeks ago by spaghettiwestern@sh.itjust.works to c/economy@lemmy.world

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Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”

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[–] ThunderQueen@lemmy.world 0 points 2 weeks ago (1 children)

Not as dumb as people who spend money at starbucks.

[–] sem@piefed.blahaj.zone 2 points 2 weeks ago (1 children)

They still did spend money at Starbucks, making it a dumb plan

[–] ThunderQueen@lemmy.world 1 points 2 weeks ago (1 children)

Their plan was pretty obviously satirical, considering the solution was just to look like you shop there while making your coffee at home.

[–] athatet@lemmy.zip 2 points 2 weeks ago (1 children)

It still involves shopping there at least once. Forget it.

[–] ThunderQueen@lemmy.world -1 points 2 weeks ago

Fair