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Starbucks CEO Defends $9 Coffee: ‘A Really Affordable Premium Experience’ (www.mediaite.com)

submitted 1 month ago by spaghettiwestern@sh.itjust.works to c/business@lemmy.world

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Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”

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[–] blueduck@piefed.social -1 points 1 month ago (2 children)

To be fair, you aren’t paying for labor or anything overhead on your latte at home. Input costs for Starbucks is only about 10% (ie $0.90 on that $9 latte)

Which is probably less than you’d pay when you account for the beans and milk but deduct the disposable cup

[–] spaghettiwestern@sh.itjust.works 1 points 4 weeks ago* (last edited 4 weeks ago)

It's interesting that the prices at Starbucks in Mexico are almost exactly the same as those in the U.S. This despite the fact their labor and overhead costs in Mexico are substantially lower and their competitors charge far less.

I think Starbucks prices are whatever the market will bear.

[–] CubitOom@infosec.pub 0 points 4 weeks ago

Yeah, CEOs that talk about $9 coffees are expensive.