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YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!
(www.androidauthority.com)
This is a most excellent place for technology news and articles.
I notice that I don't pay attention to videos as much any more. It's just stuff playing in the background while I game or edit an image or browse piefed or something. So if it "hangs" for a couple seconds while ublock fights the ads, it doesn't really bother me.