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YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!
(www.androidauthority.com)
This is a most excellent place for technology news and articles.
Sometimes I get an empty video player for 5-10s before the video starts, still better than looking at an ad ¯\_(ツ)_/¯
That's one of YouTube's anti-adblocking measures. As far as I know, it only happens on a “cold” load (like when opening a YouTube video by going to its URI directly). You can avoid it by navigating to it from within the YT interface.
Funnily enough, the time you have to wait is still shorter than the ad you would've had to watch.
For me the videos just refuse to play for some time