this post was submitted on 04 Apr 2026
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Firm quietly boosts H.264 streaming license fees from $100,000 up to staggering $4.5 million — backbone codec of the internet gets meteoric increase, AVC hikes follow disastrous H.265 licensing increa (www.tomshardware.com)
submitted 1 day ago by commander@lemmy.world to c/technology@lemmy.world
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[–] Shadow@lemmy.ca 6 points 20 hours ago

Via LA told Streaming Media that it contacted unlicensed media companies during 2025 to give them “a window to secure a license” under the previous terms, but the company didn’t go to the trouble of issuing a press release or public announcement, opting instead for direct outreach. Any company that didn’t respond or wasn't contacted now faces the new rate structure as its starting point for negotiations.