this post was submitted on 11 Mar 2026
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211
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
277 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] boonhet@sopuli.xyz 0 points 4 hours ago (1 children)

Computer people might own several devices, some of them (particularly laptops) prebuilt, and don't usually gatekeep.

But that's the difference between real computer people and you.

[–] Jakeroxs@sh.itjust.works 1 points 4 hours ago (1 children)

Ah yes, tech nerds not at all known to gatekeep lmao

[–] boonhet@sopuli.xyz 4 points 3 hours ago

Tbf many of us can be real assholes online but all the fellow nerds I know irl are very inclusive and just excited when someone else shares a hobby