this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 2 days ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] Faceman2K23@discuss.tchncs.de 1 points 1 day ago

the recent gen mac mini and the iphone "e" range was probably a bit of a warning that they were going to push their entry level equipment a bit harder... I think it's good for the industry to have some actual competition and disruption in what used to be the mid-range price brackets.

bring back the decently made, adequately specced mid range, we've lost it somewhere along the line.

I know their plan is just to get more people into their ecosystem, people will buy this laptop, or have it given to them buy a school or even a business, then they're stuck in the apple ecosystem and will be more likely to upgrade to their higher end models, buy their phones, cloud services etc.

wicked smart.