this post was submitted on 11 Mar 2026
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154
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 21 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
204 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] boonhet@sopuli.xyz 4 points 7 hours ago

Refurb

You can't really compare refurb to new. If you do, you might as well consider refurb Macbook Pros instead of the Macbook Neo too.

A new X1 Carbon is 1749 EUR starting price near me. The Neo is 719. A 5 year old X1 Carbon, refurbed, is 725. It's not a bad laptop by any means, but it also has soldered RAM much like the Mac, so at 5 years of age it may not exactly be super reliable past the warranty which isn't all that long for either case.