this post was submitted on 11 Mar 2026
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183
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
230 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] ExLisper@lemmy.curiana.net 2 points 18 hours ago (1 children)

Different people use computers for different things you know.

[–] Ulrich@feddit.org 1 points 15 hours ago

I use my computer for simple tasks and can power through double that pretty easily. My family is full of Mac sheep who are constantly coming to me to make their computers faster and I have to tell them I can't help because their machine was deliberately kneecapped by the OEM and there's no way to fix it. Fortunately one of them just upgraded to the new Air w/ 16GB and they remark how much faster it is. Obviously it's faster in lots of other ways, but none of those would do anything if they were still capped at 8GB.