this post was submitted on 11 Mar 2026
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142
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 18 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
171 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] 1984@lemmy.today 9 points 10 hours ago* (last edited 10 hours ago) (2 children)

I think the real shock is the quality of windows and Microsoft, and the pc laptop industry also... When everything about a pc laptop is worse than a mac laptop, why do we expect?

It really is like no pc laptop manifacturer has pride in what they create anymore. They dont care if its a bad screen, shitty keyboard, horrible battery time. Just get it on market so the people can buy, and pay reviewers for good reviews.

[–] notgold@aussie.zone 1 points 4 hours ago

I got me a dell rugged laptop and the build quality is excellent. It's effing heavy but solid as anything.

[–] invertedspear@lemmy.zip 4 points 9 hours ago

It’s always super frustrating that even on “high end“ pc laptops they’ll use some shitty combined Bluetooth and WiFi chip that will bottleneck everything.