this post was submitted on 07 Mar 2026
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Most stuff with obnoxious advertising causes me to avoid them, and that’s usually a bad sign. Compare that to Mullvad, who only do pinpoint relevant ads, and they have the receipts that show they actually do what they say.
I've noticed Mullvad advertising a lot in London on billboards, tube station platforms and sides of buses. Not saying it's a bad thing just that I noticed it, they must have really ramped up spending on marketing.
Probably in response to UK's Online Safety Act
They also advertise on the bay area in the US by the highways one time we drove by. Although compared to all the AI garbage companies that promise the world on their billboards, it was generic "protect your privacy - mullvad VPN" and something like that. I only remember it because of the mascot.
Their ads in Seattle are pretty funny.