this post was submitted on 25 Feb 2026
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Amazon handles fulfillment for tens or thousands of third party sellers.
Unless the item you're buying says "sold by Amazon" under the Buy buttons, it's coming from a third party. Prime shipping only means it is coming from the Amazon warehouse, not that Amazon is selling it.
It's been a major issue for years for commonly counterfeited brands, because apparently Amazon's warehouses don't differentiate and all those items are dumped in the same bins, so real products get mixed with fakes and third party sellers get hit with returns, reviews, and even bans for fake products. Apparently Amazon puts the same generic item barcode on all of the items, and once they're mixed into in the bins they no longer can track individual products back to the original seller.
This really doesn't make sense.
All extra processes in logistics need to increase accountability and not reduce it.
And simply adding a UUID to a QR is hardly an expensive task.
This outcome is pretty much their intention.
It makes sense if they don't care. It works well enough for their marketplace and that's as far as they decided to go with it. Amazon isn't exactly known for accountability.
As I said