Tbf GW doesn’t make any of the video games, they just sell license rights to developers who make the games and do whatever they want to recoup that cost. GW probably should be more selective or have a heavier say in those games but they aren’t their games.

Now also tbf GWs business model for tabletop isn’t any better, they’ve been charging $60 for 5 little plastic soldiers for decades now so you can’t really say they’re a consumer friendly business