this post was submitted on 26 Jan 2026
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TikTok uninstalls are up 150% following U.S. joint venture (www.cnbc.com)
submitted 16 hours ago* (last edited 16 hours ago) by throws_lemy@reddthat.com to c/technology@lemmy.world
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TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.

The short-form video platform’s daily average app uninstalls in the U.S. have increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.

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[–] Lfrith@lemmy.ca 3 points 6 hours ago

They use social media in hopes of becoming influencers themselves to get the bag, or follow big influencers because they have a huge emotional attachment to them.

I don't think fediverse is going to have appeal because they aren't in it just to have a site to have conversations or see material.

The very foundation of it having to be where the most visible and popular people are is the whole draw of social media for them. Not pseudoanonynous usernames posting comments.