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Hmm, they might've scrambled to add Recall et al, because those other features you named don't particularly need to be offloaded. Except for maybe TTS, you're not gonna run these in the background all the time. And if you need the occasional translation, it's fine, if it takes a bit longer.
At least, I would've absolutely seen headlines à la "Microslop wants you to buy an expensive new PC – to do things your current PC can perfectly fine".
You aren't wrong that these functions don't NEED NPU. But it helps with performance and offloading. What they also doing is opening APIs for software developers to use NPU and built-in models. For example, Adobe and Zoom use it for background filters. Again, with no CPU/GPU load.
And for your final point - this is not anything new for a company to try selling you a product that you don't necessarily need. Their job is to make it attractive enough for you to upgrade.