this post was submitted on 20 Jan 2026
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The issue with Colbert is that economics is part of the reason why CBS cancelled the Late Show.
I'm sure that getting rid of the show to give Trump a favor was a plus, but late night television has seen audiences drop for decades. It is made even worse as video podcasts are taking up a lot of the role that late night talk shows used to take and are now popular enough that they are giving out awards for them.
I also don't think that Paramount was as strategic about Colbert as Disney was with Kimmel or NBC is with Fallon. Disney commonly uses Kimmel as a way to promote other Disney IP. NBC now uses the Tonight Show as an extension of SNL to promote writing talent before they move on to different shows. In contrast, Colbert doesn't really have any big clips with Star Trek actors.