this post was submitted on 18 Jan 2026
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Big AI has PC users furious. Nvidia and Micron's weird emotional appeals make it worse (www.pcworld.com)
submitted 2 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
142 comments fedilink hide all child comments
 
  • Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
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[–] Broken_Window@lemmy.zip 9 points 1 day ago (2 children)

I'm worried that at the end of the day, gamers will just give up and accept higher prices, kinda like with GPUs.

[–] Almacca@aussie.zone 1 points 1 day ago

Apart from a bit of simracing, I game almost exclusively on my Steam Deck lately. I upgraded a bunch of hardware early last year, and have no plans to upgrade again any time soon. I'm kinda glad I got it when I did.

[–] TubularTittyFrog@lemmy.world 2 points 1 day ago (1 children)

they have to give up their bragging rights if they don't upgrade their PCs

[–] Broken_Window@lemmy.zip 2 points 16 hours ago

Yeah, imagine missing all that karma by not posting a photo of your RTX 5090.