this post was submitted on 18 Jan 2026
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Big AI has PC users furious. Nvidia and Micron's weird emotional appeals make it worse (www.pcworld.com)
submitted 2 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
142 comments fedilink hide all child comments
 
  • Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
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[–] melfie@lemy.lol 50 points 2 days ago* (last edited 2 days ago) (3 children)

What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.

Your TAM is about to go bam, so cut the shit and make us some RAM.

[–] deadbeef79000@lemmy.nz 25 points 2 days ago (2 children)

I can't take anything that uses the word "tremendously" seriously any more.

[–] crusa187@lemmy.ml 15 points 2 days ago

Bigly agreed

[–] Surp@lemmy.world 7 points 2 days ago

Slammed!

[–] cyberpunk007@lemmy.ca 4 points 2 days ago

They gotta get while the getting's good or they'll miss out on that margin

[–] funkless_eck@sh.itjust.works 1 points 2 days ago

Yeah but your TAM (who you could possibly sell to) is the biggest concentric circle, inside that is the Servicable Addressable Market (who you could feasibly sell to) and your SOM (serviceable obtainable market, who you are actually selling to) and the consumer market is who you were actually selling to.

It could be that these data centers never become serviceable or obtainable, and this is all just predictions with no actual product making it into a machine.