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After Micron's greedy decision, SK Hynix could also exit consumer DRAM and NAND business
(www.notebookcheck.net)
this post was submitted on 12 Jan 2026
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SK Hynix (and Samsung) is worse than Micron.
Micron scrapped Crucial, the consumer brand they owned.
SK Hynix and Samsung never even directly sold to consumers to begin with.
SK Hynix and Samsung were the ones who signed deals with OpenAI on the same day for 40% of the entire fucking planet's DRAM supply that kicked off the DRAM panic buying to begin with! This mess is their fault!
Micron are absolutely shifting to more profitable HBM production in order to make the most of the AI bubble, and they're fucking us over in doing so, but IMO what they're doing pales in comparison to the levels of fuckery that SK/Samsung have done with the shady backroom OpenAI deals. I repeat... 40% of Earth's RAM production.
It really angers me that those two have so far escaped media wrath while Micron was exclusively taking the hit for an entire shady industry. Blame all of these fuckers. Blame OpenAI. Blame Nvidia.
Both companies sold directly to consumers. They just sell cheap jdec garbage ram, so people normally don't buy them. Both companies do make a lot of storage devices and do sell directly to consumers.
Micron had sold their profitable product rights to lexar , and then split lexar back into its own company. If micron didn't launch micron pro by crucial right before departing the business, it would have made sense for them to stop the consumer market since they were selling commodity jdec ram and cannot tell more profitable gaming targeted overclocked ram due to their deal is splitting off lexar. They killed crucial right when they could start selling the good stuff again.