Late Stage Capitalism
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That’s the point of electronic tags. Nobody has to change it. There’s an algorithm—excuse me—‘AI’ that calculates and updates the prices.
I would agree it’s going to cause all sorts problems if they try to do this more frequently than daily. The only people that won’t notice a price change from the time it goes into the cart to the register are rich people. The average customer has limited funds and pays attention.
They will just delay any increase at the register for twice the average loiter time of a shopper as no one is going to complain about a discount. Any decrease would happen immediately. If that runs afoul of any laws they will just do it daily after close.
In Canada we have had these for a while. In some stores you can even trigger an LED on the price tag from the app to help find an item apparently.
While this does seem like it sucks the horse has been out of the barn for some time. You can see it on Amazon or airline sites.
Just another way to squeeze us just a little more.
It doesn't seem like it sucks, it objectively fucking sucks and should be illegal.
The stores that would implement this type of thing either have a local monopoly or are targeting the wealthier demographic.
My local fully employee owned grocery store would laugh all the way to the bank if their competitors push this.
yup...though there are large sections of america that are completely locked down in this respect. places where there are no local/co-ops etc. just faceless chain after faceless chain as far as the eye can see