Steam can do massive numbers spikes because they have essentially infinite inventory. The whole reason scalping video cards works is that Nvidia can not make as many as people want, even at full retail price. The existence of scalpers implies that Nvidia could raise prices, sell slightly fewer units at higher margin and get greater total return.
Steam can do massive numbers spikes because they have essentially infinite inventory. The whole reason scalping video cards works is that Nvidia can not make as many as people want, even at full retail price. The existence of scalpers implies that Nvidia could raise prices, sell slightly fewer units at higher margin and get greater total return.
Which is why their latest generation of cards costs almost a thousand dollars or more.
I still don't understand why anyone would pay those prices vs AMD cards now.