"It didn’t go unnoticed in Frankfurt that Visa and Mastercard suspended operations in Russia in March 2022 after the invasion of Ukraine……Thirteen of the 20 countries in the euro have no domestic card scheme. You use an international operator, or you pay in cash."
It hasn't gone unnoticed that the US is threatening to invade an EU country's (Denmark) territory, either. Would a future President Trump or President Vance threaten to shut down European financial infrastructure if it opposes an annexation of Greenland? Who knows, but better to take away that opportunity for leverage.
The plan is that you can link it to your bank account or open a special account at post offices throughout the EU. There will be phone apps for payments and digital Euro debit cards. Visa/Mastercard & Apple/Google Pay typically charge 3% fees; the digital Euro will have none. That will ensure it is speedily adopted by retailers and quickly supplants the US providers. Also worth noting its technology will be 100% European only, leaving zero vulnerability/leverage to non-Europeans.
Digital euro: what it is and how we will use the new form of cash - The European Central Bank is determined to break the US grip on card payments
What makes you think this card will actually have more perks or that anybody but merchants get anything here? I get roughly 3-4% in rewards, a $100 travel voucher every year, free dash pass and Lyft memberships. My perks might not be for everyone but there are a ton of good cards out there and this seems to offer the end user few reasons to care.
Are you in the EU? My understanding is that those rewards are not available in the EU due to their much lower transaction fees. Admittedly, I'm not in the EU, so this is second hand knowledge.
No, of that's the case then it's less of a difference.
For what it's worth, the rewards they give are taken from merchants commissions. It might be great for the cc owner, but it's not very fair
Yes I understand. But fairness rarely changes consumers behavior.