I did. This whole conservative theory-of-everything has been pinging around my brain for years, as many answers to 'what the fuck are they doing' became undeniably incomplete.

The hardest aspect to deal with is that this worldview is not fragile. There's no 'are we the baddies?' moment where someone snaps out of it. If it was just a reverse cargo cult, there'd be more people who reject the invitation. So we can't tell ourselves these people secretly know we're right. This is not an act or a strategy. It has to be some internally consistent way of filtering events... and it has to look like what we're doing, from the outside. Because in exactly the same way we tell ourselves everyone's trying to be reasonable - they tell themselves we're just performing loyalty.

It's tribalism. Simple as that. It's humanity's default us-good-you-bad protect-the-village mindset, expanded from trusting your witch-doctor's opinion on leeches to trusting your news anchor's opinion on horse dewormer. I mean, he's gotta be right. Look how much money he has. His penis must be enormous.