World News

1016 readers

576 users here now

Rules:
Be a decent person, don't post hate.

Other Great Communities:

Rules

Be excellent to each other

founded 1 year ago

MODERATORS

Deceptichum@quokk.au

Grainne@lemmy.dbzer0.com

PhilipTheBucket@quokk.au

BRICS Film Festival In Fortaleza Shows How Global South Cinema Is Quietly Rewiring Influence (www.riotimesonline.com)

submitted 3 days ago by Domino@quokk.au to c/world@quokk.au

5 comments fedilink hide all child comments

Free BRICS film festival in Fortaleza turns a cultural event into real soft power.
Brazil uses its BRICS presidency to market itself as a pragmatic, business-friendly creative hub.
Films and panels bypass traditional Western gatekeepers and build direct ties among emerging-market industries.

you are viewing a single comment's thread
view the rest of the comments

[–] drmoose@lemmy.world 5 points 3 days ago (3 children)

What a stretch lol

[–] kevinsbacon@lemmy.today 2 points 3 days ago (2 children)

Soft power is a thing

[–] nesc@lemmy.cafe 4 points 3 days ago

Hosting it again during its BRICS presidency allows Brazil to send a clear message: it wants to be seen as a stable, open economy that treats culture as an industry, not a battlefield, and that prefers practical cooperation over grand ideological speeches.

Literally everyone in BRICS with possible exception of Brazil treats culture as battlefield.

load more comments (1 replies)