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Micron Announces Exit from Crucial Consumer Business (investors.micron.com)

submitted 3 months ago by brucethemoose@lemmy.world to c/hardware@lemmy.world

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I assume this means their RAM and SSDs?

For RAM it kinda makes sense; others brands can just buy the ICs. But that’s quite an SSD brand to throw away.

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[–] Alphane_Moon@lemmy.world 14 points 3 months ago (1 children)

So the consumer market is not worth it?

I wonder why they didn't sell the brand to a third party, I guess they don't want to be tied to providing RAM.

[–] brucethemoose@lemmy.world 6 points 3 months ago* (last edited 3 months ago)

Yeah, they don’t want to muddy the Micron brand through association.

So the consumer market is not worth it?

I dunno about their flash controllers, but other brands can still buy Micron NAND/flash for SSDs and RAM sticks, as they already do.

They just don’t want to deal with all the expenses/headaches of retail, and all the extra management needed for that. It makes sense. And I can see how this is a convenient time to cut it since they can’t even supply Crucial with DRAM, anyway.