Advertising. You can partly blame Freud's American nephew Edward Bernays.

The father of PR, pioneer of propaganda and advertising, and an epic cunt.

You should always be yourself*.

* as long as you are attractive and all of your quirks are endearing and socially acceptable.

I used to find it extremely confusing. I think my mistake was, growing up I adopted the values our society says they care about... turns out, our values aren't actually freedom, or a fair society, or inventing/creating things (unless a megacorp does it)

It's all doublespeak - every time a politician expresses a value, their actions are probably about to show the opposite

For example, by loudly insisting we're the land of the free we don't consider the fact we have by far the largest slave population in the world. You can literally rent slave labor, bill the state to house them, and hand them a bill for their living costs when they get parole...

I could rant about this all day, it's insanity when you start to look at this all up close