this post was submitted on 20 Nov 2025
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Nearly half of US kids want in-game currency this Christmas (www.gamesindustry.biz)
submitted 1 week ago by misk@piefed.social to c/games@sh.itjust.works
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[–] misk@piefed.social 1 points 4 days ago* (last edited 4 days ago) (1 children)

YouGov and ESA conducted a 5-minute online survey in the U.S. from September 26-30, 2025 among 1,912 respondents ages 5-65 recruited from YouGov’s proprietary online panel. Data is weighted to be representative of the overall U.S. population in terms of age, gender, ethnicity, education and census region. Respondents ages 5 to 17 were asked to complete the survey under the supervision of a parent.

If you want to know proprietary information that provides competitive advantage like weights applied then you might be out of luck, however publishing garbage would destroy YouGov reputation quick and so they don’t have that much incentive to fudge numbers.

[–] MourningDove@lemmy.zip 1 points 4 days ago

The ESA represents the profitability of gaming. I wouldn’t believe a single thing they polled, regardless of who they used to do it.

Polls are rarely unbiased, sooo….. We will have to agree to disagree