this post was submitted on 18 Sep 2025
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Marketing Doesn't Work on Nerds (www.infoworld.com)
submitted 3 days ago by melfie@lemy.lol to c/technology@lemmy.world
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Good insights, and not just software developers, really. We don’t like ads, sensationalism, or anything reeking of bullshit. If we have to talk to someone to find out the price, the product may as well not exist.

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[–] 5too@lemmy.world 160 points 3 days ago (4 children)

This... strikes me more as self-aggrandizing than informative.

Yes, many technical folks are put off by certain marketing tricks. Good marketers just use different techniques when targeting people in this market, when they bother to at all.

We're not immune to manipulation; and thinking that we are makes us more susceptible to it.

[–] Appoxo@lemmy.dbzer0.com 5 points 3 days ago (1 children)

But you need to remember that those targeted practices are very few in comparison to the volume of neuro-regular/non-technical folks.
So we arent peone to the same bullshit in regards to volume.

[–] 5too@lemmy.world 18 points 3 days ago (1 children)

Maybe - but the marketing that won't affect you isn't what you need to worry about. It's the parts that do still work on you need to be careful of - and if you assume nothing will ever work on you, you won't even notice when something does take. Whether that's buying a trinket that doesn't actually make you happy, or joining a group that turns out to be a cult.

Always better to assume you can be manipulated, and check in with yourself periodically.

[–] monogram@feddit.nl 5 points 3 days ago

Programmer YouTubers is a good example.

We just get sold on opensource js framework with a sprinkle of SaaS (no rug pull I swear) to keep the investors happy.

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