this post was submitted on 03 Sep 2025
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You also have to ask who this is advertising to. It's TIAA-CREF, so their target audience is wealthier than any of us. So yeah, their idea of a "basic" car is at least $65k, a burger at an upscale restaurant is $16, and their family vacation to Disney World or Hawaii for a month probably costs $12k. Yeah, I'd say this is spot on.
TIAA is the retirement non-profit management fund only available to educators in the US. so while im sure "1995 public school teacher who is on the fence about opting into the managed retirement account" has a better material situation than many, its not exactly a cohort looking to buy a fully loaded Mercedes G Wagon.
Well damn, I didn't realize that. I thought they were like a generic wealth fund.