this post was submitted on 07 Sep 2023
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] kalleboo@lemmy.world 3 points 1 year ago

Also you have Chinese BYD making huge inroads in various markets now. They're going to massively drop the price floor for features that are seen as luxury right now.