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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
(www.thedrive.com)
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this post was submitted on 07 Sep 2023
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They aren't lowering the price.
BMW's costs are the same, so the base price must support the manufacture with all the options included. Options are 100% profit on top of the base model.
It's not even like we're talking about software development that needs a lot of investment. If you were talking about self-drive, then I can see the justification. That R&D can be paid for just by the people who have bought it. Not for Aircon seats. Not for carplay / android auto.
Artificial SKU creation should not be supported.