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Google Chrome pushes ahead with targeted ads based on your browser history
(www.theregister.com)
This is a most excellent place for technology news and articles.
I don't know anymore, feels like that's a user-by-user basis. I just moved from Edge to Firefox and it feels exactly as smooth. Perhaps the only time it doesn't feel as smooth is when I play mahjong on the browser, but other than that, it's the same exact experience lol.