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Google Chrome pushes ahead with targeted ads based on your browser history
(www.theregister.com)
This is a most excellent place for technology news and articles.
Ive used Firefox and chrome for a long time side by side and on a daily use basis there is not any discernable difference that's caused by the browser. On Firefox, add the extensions ublock origin, privacy badger, and decrentraleyes to start with, and I'd recommend changing default search to duckduckgo or start page as well. Your entire web experience will be massively improved (Yes ddg and start page look and feel different. Search results are the same but without all the ads and misdirects)
Greetings. uBlock Origin is a great choice. However I must add that you should instead opt for a custom user.js and drop Privacy Badger and Decentraleyes as they are mostly redundant. Refer this.
As for Startpage and DuckDuckGo, I suggest avoiding them. These are not open source search engines and have a suspicious and questionable history regarding their ethical position. I suggest SearXNG. It is an open source Meta Search Engine, i.e., it congregates results related to your search from multiple search engines without giving them your IP. As it is open source, it is self hostable (you may request your instance admin to host one if you wish to) and multiple instances exist. Make your selection here.