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Sanders and King Unveil First-Ever Bill to Ban All Prescription Drug Ads (readsludge.com)

submitted 10 months ago by Sunshine@lemmy.ca to c/usa@midwest.social

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[–] barneypiccolo@lemm.ee 6 points 10 months ago

Viewers think those ads are aimed at them, but many of them are for such specific versions of a disease, that the viewership must be extremely tiny. They wouldn't spend that kind of money to reach such a miniscule audience.

The ads are really aimed at the doctors themselves. A doctor with a specific specialty may have several patients that the drug might help. That's whose attention they are trying to get.