this post was submitted on 11 Jun 2025
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My guess is that it's probably because holding off keeps it in the media longer. If it's scarce you'll get 50 different articles talking about how shelves are empty of X console, and a much bigger problem is if you accidentally overbuild, and you realise the demand isn't actually there. Though on the other hand, standard marketing would imply that you want as little friction as possible between the customer and buying your product, so I'm not sure.