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The NFL preseason to Super Bowl lasts about 6 months. That means they were going about 6 months after the Super Bowl with no significant events or anything else to draw revenue. So the people who run the NFL wanted to do something that could drive revenue during that half-year when they aren't playing games.
So they marketed the hell out of the draft. They turned it into a big media event so they could sell sponsorships and put it on TV so they can sell ads.
It's entirely a manufactured event to drive revenue.
Ah. So it's like Valentine's day.
More like Prime Day or Black Friday.
While Valentine's Day is heavily marketed and focused on consumer materialism now, it was actually celebrated as a religious holiday for well over a thousand years. It's more an example of an existing celebration that got turned into something commercialized by capitalism.
Where as the NFL Draft, Prime Day, and Black Friday are "celebrations" wholly invented for the purpose of commercialized consumerism.
Ah yes. Often forget about black friday tbh. Haven't cared about that in years lol.