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200,000 users abandon Netflix after crackdown backfires
(www.forbes.com.au)
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this post was submitted on 29 Aug 2023
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We split an account between 4 households, paying a quarter each. When the crackdown happened, 2 including my house cancelled and the 3rd paid for the extra user. So they halved their users from our account, but increased revenue anyway. Seems like a win for them.
It's only a short-time gain though. With a shared account between 4 households, chances that one of them is actively using the service is much higher than with only 2 users. If a service is used less and less, chances are increasing it's going to get canceled (especially now that prices are soaring while wages are not increasing accordingly).
That's my experience as well.
Do you mean they increased their revenue overall? Despite losing 2 households of viewers because of the increase in individuals paying for it outside of your 4 households?
Because you said 2 households dropped out and the other 2 paid more each. But that would still total to the same amount of money to netflix but a lower viewership, which affects their engagement stats and might get more netflix originals cancelled or other shows dropped.
All 4 were sharing one account originally
But they would have been paying for multiple screens, so it's not one super cheap account
Sorry. Im sleep deprived brain forgot that the 2nd household would need to pay the fee for the 2nd household you can add on to your account or for a separate account entirely.