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this post was submitted on 27 Aug 2023
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They have a huge market share in Europe too. And it's very hard to compete with them, because in online retail the advantages given by economy of scale are brutal.
In the Netherlands there are plenty of online retailers like Coolblue who are doing well by competing on quality and customer service, despite prices being a bit higher (ironically). Next working day delivery is standard, so that isn't an issue.
Bol.com is also really successful and much like Amazon, including its problems.
I assume this is because of a first mover advantage; for a long time, Amazon was only available in the UK, Germany and France*, so that created a major disadvantage. I'm guessing this might apply to a lot of smaller European countries.
*maybe other countries too, but at any rate not in the Benelux.
To those unfamiliar with the acronym: Be – Belgium • ne – The Netherlands • lux – Luxembourg