The dream would be that they manage to make their own glorious free & open source version, so that after a brief spike in corporate profit as they fire all their writers and artists, suddenly nobody needs those corps anymore because EVERYONE gets access to the same tools - if everyone has the ability to churn out massive content without hiring anyone, that theoretically favors those who never had the capital to hire people to begin with, far more than those who did the hiring.

Of course, this stance doesn't really have an answer for any of the other problems involved in the tech, not the least of which is that there's bigger issues at play than just "content".